Overview
Bumbu Bunda is a growing baby food FMCG brand preparing for national expansion. The challenge was redesigning a multi-product packaging series with one cohesive visual system while improving shelf impact and modernizing an outdated look.
We redesigned a multi-product packaging series under one cohesive visual system, built to scale. The framework is anchored in Bumbu Bunda’s signature yellow and a distinctive supergraphic illustration system — strengthening brand recognition, communicating product value at a glance, and increasing purchase preference at the point of sale.
The same visual language was carried through to social media and marketing collateral, ensuring the brand stays consistent and recognizable across every touchpoint.
